Assembly
Assembly aims to be the go-to travel store when it comes to anything travel-related. Assembly's catalog symbolizes the epitome of functional yet minimal design that is versatile in any part of life, just like you. We've worked on strategizing an identity for Assembly that seamlessly blends in with the versatility of its line of products to enhance & elevate the brand even further. We've worked on strategizing an identity for Assembly that seamlessly blends in with the versatility of its line of products to enhance & elevate the brand even further.
services
Brand Strategy
Brand Identity Design
Art Direction
team
Shubham Harish
Aditya Khanna
Mohit Garg
Rajit Venkatesh
The Problem
Assembly Travel aims to redefine travel by making the experience of traveling memorable & hassle-free. Assembly believes that their products enhance people's journeys by being purposeful in functionality & aesthetics. For this reason, Assembly needs to establish its identity in the luggage industry by being truthful to its core values.
goal
Our goal was to help Assembly identify areas of opportunity that would help in establishing them as an authentic & impactful luggage brand in a competitive market.
The solution
Our approach was rather simple: Assemble the foundations and core values of a brand that seemed to have lost its way on the journey. We did so by conversing a lot, we mean, a LOT. Our countless discussions, both with Assembly and internally, led us to identify a gap in the market: The absence of a luggage brand that resonated with an audience that was ever-so frustrated with the stigma around traveling to their destinations.
