Arttd'inox
Arttd’inox, founded by Ms. Deepika Jindal in 2003, has long been a name synonymous with luxury and craftsmanship. Under the JSL umbrella, the brand carved a niche by blending traditional artistry with contemporary design, creating stunning, stainless steel home decor inspired by nature. But even the most elegant brands need a refresh now and then. Over time, Arttd’inox’s prestige began to wane—not because the products lost their charm, but because the experience around them, especially the packaging, didn’t quite measure up.
services
Packaging Identity
team
The Problem
Great products deserve great storytelling, and packaging is often the first chapter. For Arttd’inox, that chapter had started to feel a little lackluster. The unboxing experience, once a moment of delight, had become an afterthought. The packaging, which should have whispered “luxury” and “refinement,” barely made a sound. Customers missed the magic, the anticipation, and the sense of grandeur that once accompanied every purchase. It wasn’t just a design issue - it was a brand experience issue, and it needed fixing.
goal
The mission was simple yet transformative: bring the magic back. Arttd’inox needed a packaging design that not only looked luxurious but felt like it belonged to a brand rooted in timeless craftsmanship. The goal was to turn every unboxing into a moment worth savoring, something that spoke directly to the brand’s legacy of blending elegance and modernity while reestablishing the emotional connection with its customers.
The solution
To restore the luxury experience, we chose a rich green as the primary packaging colour - one that instantly evokes sophistication and elegance. To elevate this further, we added matching ribbons and tapes that harmonised with the aesthetic, creating a sense of anticipation and refinement with each unboxing. Our design approach balanced geometric precision with organic elements, reflecting a blend of artisanal craftsmanship and contemporary luxury. This thoughtful combination not only enhances the unboxing experience but aligns with Arttd’inox's vision for timeless, handcrafted design pieces.
