Pork Life Balance
Founded in 2021 by Gaurav, PLB Snacks has carved a niche in the snack industry, specializing in premium, meaty treats. The story begins in 2014 when co-founder Gaurav, during a trip to France, tasted saucisson for the first time. That single bite was transformative, igniting a passion for bold, robust flavors that would eventually become the hallmark of PLB Snacks. Today, PLB Snacks stands out for its rich, savory profiles and distinct crunch, earning its place as a premium player in the snack category. However, the brand’s packaging didn’t fully capture its essence. That’s where we came in, reimagining PLB’s identity with vibrant illustrations and typography that firmly declare, “Snack here!” Now, each package is a promise of unmatched quality, inviting meat lovers to indulge in a flavor-filled journey.
services
team
The Problem
PLB Snacks’ bold flavors deserve packaging that grabs attention. Yet, the original design was muted - overloaded with text and subdued typography that didn’t reflect the excitement inside. Important USPs were buried in the clutter, while illustrations, instead of highlighting unique flavors, blended into one another. To stand out on a crowded shelf, PLB needed packaging that spoke directly to its consumer.
goal
Our goal was to breathe life into PLB’s packaging, bringing the same vibrancy and punch that the flavors deliver. We envisioned packaging that tells a story with every bite, where each flavor has its own personality and connects with the consumer in an authentic way. The objective was clear: create a design as bold as the snacks themselves.
The solution
Starting from scratch, we crafted an identity that brought clarity, style, and flavor to every corner of the packaging. We chose a bold, dynamic typography to reflect the essence of PLB’s intense flavors. We reorganized the back of the pack to be clean and approachable, with highlighted USPs that make PLB’s value unmistakable. Each flavor was given a distinct, refined illustration, ensuring that customers could explore the full range without confusion. Now, PLB Snacks sits confidently on the shelf, visually capturing the rich, adventurous spirit that defines the brand and inviting customers to discover the delicious story behind every crunch.
