Four Oz
FourOz was born in 2022 with a clear vision: to create more than just a fashion label - it’s a movement. Built on the belief that clothing should be an extension of one’s individuality, the brand is about stepping beyond the ordinary and embracing the extraordinary. From day one, it was never just about apparel. It was about transformation. We wanted to build a brand that resonated deeply with those who seek more from fashion - a brand that inspires confidence, self-expression, and the courage to stand out.
services
Social Media Marketing
Designing
Performance
Marketing
Art Direction
team
Yatin Savlani
Ria Sharma
Arshdeep Pruthi
Nikita Gulati
Hema Shegane
The Problem
Launching in the competitive luxury fashion space meant standing out in an industry filled with brands vying for attention. The challenge wasn’t just about creating high-quality apparel but crafting a unique identity that truly resonated. How do we make people feel something? How do we ensure they don’t just see FourOz but connect with it?
goal
To position FourOz as a luxury fashion label that connects on an emotional level, building a strong, engaged community rather than just a customer base. We wanted to shift the focus from transactions to meaningful interaction - where every design, campaign, and message speaks to the bold and fearless.
The solution
Our approach was storytelling first, product second. We set the stage with conceptual campaigns and visually compelling content that didn’t just showcase clothing but a way of life. Every campaign was designed to make people feel - whether it was the power of individuality, the thrill of self-discovery, or the freedom of true self-expression. We built a digital presence that wasn’t just about aesthetics but about emotion. Through a strategic mix of social media storytelling, bold visuals, and performance-driven marketing, we created a brand that feels personal. Targeted ads ensured our message reached the right audience, making FourOz not just a name, but an experience. Today, FourOz stands as proof that fashion is more than fabric - it’s a statement, a mindset, a movement. And this is just the beginning for the brand.