Emo Chameo
Emo Chameo is here to shake things up—literally. Cocktails aren’t just for fancy dinners or late-night parties anymore. Emo Chameo takes authentic, world-class recipes and made them ready to sip anytime, anywhere. Each drink is crafted for a specific mood or moment, so whether you're feeling bold, mellow, or somewhere in between, there’s a cocktail to match. Fun, friendly, and full of personality, Emo Chameo turns every sip into an experience.
services
Brand Identity Design
Packaging Design
team
Shubham Harish
Riya Rathod
Munazah Khan
Vasukrupa L
The Problem
Emo Chameo—short for "Emotional Chameleon"—is all about wearing its feelings on its sleeve… or rather, its skin. Chameleons aren’t just masters of disguise—they’re mood ring lizards, changing colors not just to blend in, but to show how they feel. They are just like us humans, to whom color psychology plays a huge role in how we experience emotions. This makes the chameleon the perfect mascot for Emo Chameo—a brand that believes cocktails, like colors, should match the mood. Let’s be real, a drink hits different when it matches with how you feel.
goal
The logomark puts a chameleon in the spotlight—striking a pose that’s as quirky and expressive as the brand itself. It’s a perfect blend of fun and finesse, keeping things playful yet polished. Paired with a stylized sans serif logotype, the design stays bold, authentic, and effortlessly cool—because even a chameleon needs a signature look.
The solution
A chameleon that doesn’t just change—it expresses. With a dynamic, illustrative design, every little tweak and color palette brings its emotions to life.
Cocktails for every emotion
Emo Chameo offers five uniquely crafted cocktails, each designed to match a mood and served in bottles and cans for easy, on-the-go sipping.
